Neds.com.au is the latest Australian-owned and operated bookmaker which is taking the punting game by storm.
Derived from Dean Shannon, who was formerly the CEO for Bookmaker.com.au and more recently Ladbrokes.com.au, comes a state-of-the-art betting platform which is powered by the supremely impressive Amazon Web Services.
Shannon was able to take the best parts of both Bookmaker and Ladbrokes and turn them into his ultimate project, Neds, which has all the makings of becoming one of Australia’s best bookmakers.
It was soft-launched in early October to coincide with the start of the spring carnival and Neds were quick to supply their new customers with tremendous sign-up and bonus bet offers.
Current Neds sign up bonus offers
*Neds T&C’s apply. Excludes VIC, NSW, SA & WA residents. 18+. Gamble Responsibly.
Because of state legislation, New South Wales, Victoria, South Australia and Western Australia are excluded from all bonus offers.
Punters have been enjoying the 100% sign-up bonus offered by Neds, which goes about divvying up its bonus bets differently to most bookmakers.
Other bookmakers will often give their customers one bonus bet to play with (splits can be requested), but Neds splits the amount evenly.
If you deposit $500 you will receive five $100 bonus bets and the profit made from these bets will be the amount added to your account.
We are fans of this concept as it gives punters more freedom to pick and choose where their bonus money goes.
Neds website design
The website is easy on the eye with its distinctive orange and white colour scheme and navigating through the website is very easy.
There are five main tabs down the left side which clearly indicate Racing, Sport, Live-In Play, Promotions and How To. That makes it easy for punters to find exactly what they’re looking for and that’s one of the best attributes of the site.
Below that column is the “Quick Links” section which takes the stress out of finding the major up-and-coming horse racing and sporting events. These could be the MLB Playoff Series, Melbourne Cup or any other major event.
Punters have two options when placing a bet – they can either click on the option, input the amount and confirm the bet, or they can add the betting option to a betslip.
Betting slips are more commonly used for multi-bet punters and the easy navigation makes placing a multi-bet simple.
There is an influx of information for horse racing punters when they click onto a specific race. The outstanding technology allows punters to follow betting movements with the Money Tracker function, fluctuation reports, featured bets and a full form guide.
No other bookmaker uses this information and Neds is leading the way in that area.
All odds are updated without needing to refresh the page and Neds even has a glossary below the odds for punters that don’t know all the betting terminology.
Racing features at Neds
Neds has horse racing completely covered from every aspect.
It’s clear to see that Dean Shannon has invested a lot of time and money into their horse racing betting system and it’s paying off.
Not only can punters bet on racing from all around the globe, which includes tote, fixed odds and future betting, but there’s also some great tools that punters can use to increase their winnings.
Neds uses “Bet Boost” exclusively and it’s one of the best promotions in Australia. Bet Boost allows punters to boost their winnings on a single bet without needing to increase their bet size.
For example – using the Bet Boost feature for a $100 bet at odds of $2 will increase your bet size to around $120.
This can be used once every 24 hours and the bigger your bet, the bigger the payoff.
Neds also has a multi-bet builder page which makes it easy for multi-bet punters to place a bet. It can be frustrating at times to choose all your selections across sport and horse racing, but this function makes it that much easier.
There are also multiple horse racing promotions every day which includes bonus bet refund offers and bonus place bet offers.
Sports features at Neds
Sports betting is the only negative factor about Neds, but having only launched in October, we’re prepared to give them time to sort through the issues.
The complete list of sports to bet on hasn’t been fully finalised, so punters wanting to bet on American college sports can’t do so yet, but we’re predicting Neds to complete their sports betting markets in the coming months.
Apart from that, Neds offers a good range of sport betting options and the odds on offer are some of the best in Australia, especially for punters that enjoy betting underdogs.
We have noticed that their underdog prices are outstanding and with the Bet Boost function, punters can make them even juicier.
There are many sport promotions available which includes some creative deals where punters can bet on games such as the NFL and receive a futures bet on that team. Those promotions are great for punters and we commend Neds for thinking outside the box.
Neds customer service
Still in its teething stages, Neds does have some work to do in the customer service department, but all-in-all the signs are positive.
It does have a live chat option, but the response times aren’t flash. Punters do, however, have the option of ringing Neds where a friendly customer service representative will be waiting to either help you, or place a live bet over the phone.
Neds is catering to its customers in this area well on Twitter. It’s the modern way to talk to punters and we have been impressed with their quick response times on Twitter.
Customers that were having problems with the site were offering a bonus bet and we think that’s a great way to deal with any problems.
Neds payment methods
Depositing funds into your Neds account can be done via credit card, POLi, BPAY, debit card and bank transfers.
The easiest and quickest deposit method is with your credit or debit card because the funds are automatically put into your account.
Withdrawing funds is easy for Australian customers as account verification is processed automatically, but overseas customers will need to manually verify their account within 45 days to make withdrawals.
Neds TV Ads
Australian betting companies are known for their comedic television ads and Neds will surely be no exception!
Check out their current TV ads below: