Ladbrokes might be more commonly associated with the European betting market, but Ladbrokes.com.au is run by Australians in Australia.
The globally-facing bookmaker made an impact on the bookmaking world in 2013 when it opened in Australia and it has since thrived in the competitive market.
It has had to go through some problems, most notably the exit of CEO Dean Shannon (Now with Neds.com.au), but the website has always performed at a high level and it’s certainly catered with the punters as the focus.
With Offices in Brisbane, Melbourne and Sydney, Ladbrokes is ensuring Australian customers the best possible service and product, which is all we can ask for.
Current Ladbrokes sign up bonus offers
Promo code: ASB300
100% matched deposit offer (up to $300)* – CLAIM NOW
Promo code: ASB150
Deposit $50 and receive $150 in bonus bets* – CLAIM NOW
Promo code: ASB75
Deposit $25 and receive $75 in bonus bets* – CLAIM NOW
*Ladbrokes T&C’s apply. Excludes VIC, NSW, SA & WA residents.
18+. Gamble Responsibly
Because of state legislation, New South Wales, Victoria, South Australia and Western Australia are excluded from all bonus offers.
The sign up offer from Ladbrokes isn’t the biggest or the best among the bookmakers, but it’s simple and punters aren’t after a complex bonus bet system when signing up.
Ladbrokes website design
The Ladbrokes website design is a touch different to its competitors.
Punters will see the usual tabs at the top of the page (Racing, Sports, Live betting) etc, but Ladbrokes has a wealth of tabs running along the right-hand side of the home page.
These could include the latest promotions, but they are primarily featuring upcoming sporting and racing events, such as the Melbourne Cup.
Finding certain events and races can be one of the most frustrating aspects of visiting a bookmakers’ website, but Ladbrokes makes it that much easier.
It also has “quick links” on the left which includes all the popular sports markets and just below that is the “featured racing” section which links punters to the best upcoming races in Australia.
Placing a bet at Ladbrokes is extremely easy. Simply click on the option you want to bet on and a small box will appear where you put in the amount you want to bet.
There are also options to add your selection to a betslip or to your multi-bet builder page for easier access.
Racing features at Ladbrokes
There are some high-profile racing personalities behind the Ladbrokes brand in Europe and that’s evident on its Australian platform.
Horse racing is the backbone of online bookmaking and Ladbrokes makes every effort to ensure punters are properly cared for.
Not only does Ladbrokes offer racing from all around the world, but the ease of finding the right race is a significant advantage it has over its competitors.
All the races are carefully shown to punters on the racing page, but what makes Ladbrokes one of the best racing bookmakers is its promotions.
Ladbrokes is head and shoulders above the rest when it comes to offer horse racing punters the best deals.
The enhanced odds offer is gold for punters and it’s what makes Ladbrokes popular. Enhanced odds are when punters can select a runner in a race and get better odds than advertised.
They are usually on offer for the feature group one races, but there’s also the odds boost option which is available on lesser-known races on a daily basis.
Ladbrokes also sponsors the likes of the Manikato Stakes and the Cox Plate, so it’s heavily invested in Australia which is a great sign for all involved.
Sports features at Ladbrokes
With so much emphasis put on the horse racing market it would be understandable for Ladbrokes to slack off in the sports department, but that’s not the case.
Ladbrokes offers betting markets on all the major sports around the world and it even offers betting on entertainment and political markets.
People love betting on exotic options and Ladbrokes is one of the leaders in novelty betting markets. These could include the winner of a reality TV show, an election or the winners of the Academy Awards – it’s all covered in the sports section.
When clicking into the sports section, punters are greeted with the upcoming sporting events for the day and also the popular local betting markets.
Along the left-hand side is the featured sports, but below that punters get all the sports available to bet on. Simply click on the desired sport and not only does it show the odds for all the games available, it also explains the sport in question.
For example – when clicking into Baseball, punters are offered an explanation about the MLB league.
“MLB odds are those on offer for America’s oldest pro-sport, Major League Baseball. The National League began in 1876 before the current competition, the world’s premier baseball competition, was founded in 1903. MLB betting is open at Ladbrokes on each game during the MLB season and futures basketball betting is also available on the World Series winner.
There are 30 MLB Teams facing off for the World Series title with 29 from the US and one Canadian outfit. The competition is separated into the National League (NL) and American League (AL) that boast 15 teams each. The most successful Major League club with a bumper 27 titles is the New York Yankees; New York City is also home to the MLB Headquarters”
It’s this kind of detail which sets Ladbrokes apart from some other bookmakers and there are daily promotions available to sport punters.
These can include multi-bet offers, super odds deals and odds boosts.
Ladbrokes customer service
Ladbrokes has exceptional customer service to say the least.
Some bookmakers aren’t focused on hearing from its punters, but Ladbrokes has an easy and efficient contact us page which makes it easy to solve your problem.
Punters can either send an email using the enquiry form supplied on the contact us page, or they can use either the customer support (1300 Ladbrokes) or the live chat option.
The live chat option is available during working hours, but it’s a great concept to have as punters don’t enjoy waiting hours to hear back.
There is also a 24/7 betting line which is available to both Australian and international users. This is an incredible service as many bookmakers close during the early morning hours.
There is also a guide on how to use bonus bets on that page. Many punters need help when it comes to using bonus bets, so Ladbrokes have thought ahead and provided a detailed guide.
That’s great service from the Ladbrokes team.
Ladbrokes payment methods
Depositing funds into your Ladbrokes account can be done via credit card, POLi, BPAY, debit card, PayPal and bank transfers.
There is also the option to use the Ladbrokes card, which is essentially a debit card.
Ladbrokes was the first online betting company in the world to introduce its own VISA card and this outstanding product allows you to use your winnings to make purchases as soon as your winning selection has passed the post.
The “Cash-in” method is also a unique depositing option.
Punters can deposit using cash at over 1000 newsagents around Australia and it takes out the potential waiting times for your deposit to appear in your account.
Withdrawing money can be put straight back onto your credit, debit or Ladbrokes card. Or, punters can get a bank transfer which can take up to three days.
Updated October 2017.