Ladbrokes PLC has a long history in the United Kingdom that dates back to the late 1800s. Their presence in Australia was made official in 2013 when Ladbrokes.com.au was founded. With betting centers in several European countries, and Australia, along with more than 10 regional websites, Ladbrokes is one of the largest bookmakers in the world.
Instead of creating an Australian website from scratch, Ladbrokes decided to buy the site Bookmaker.com.au. All the relevant data from Bookmaker.com.au, such as betting odds and markets, was used by Ladbrokes to ensure a seamless transition.
What is the Current Sign up Bonus for Ladbrokes Australia?
When a new user creates a Ladbrokes account for the first time, they are entitled to a deposit bonus. The current promotion at Ladbrokes ensures that the first $250 submitted into a new Ladbrokes account will be matched 100% by the company. This provides new users who add $250 to their account with $500 to bet on any sports market.
Website Design and User Experience
With a red scheme and easy to read menus, the Ladbrokes website is both appealing and informative. The different betting sections are highlighted near the top of the site, with users able to choose from Racing, Sports, Novelty, and Promotions. When a section is selected, a sub-section menu opens on the left side of the webpage. This allows for easy access to all relevant sub-sections. While not quite as easy to use as the bigger brands like Sportsbet, CrownBet and Luxbet, Ladbrokes provide all the functionality you could possibly want in an online bookmaker.
Racing Features at Ladbrokes.com.au
There are seven different subsections to the “Racing” section on the Ladbrokes website. Betters can access sections on Horse Racing, Harness Racing, Featured Racing, Greyhound Racing, Scratchings, Racing Results and Track Conditions.
The Track Conditions section provides accurate and up to date information on race tracks from around Australia. Information is available on horse, harness and greyhound tracks.
Betting on horse racing is organized in a grid, with betters able to select the different races taking place at each Australian venue that day. This makes it very easy to choose a race for placing a bet. In addition to the track and race number information, the Horse Racing page also displays a countdown to every race on the calendar. For example, the third race at Bangor on Dee could be taking place within the next half hour. Ladbrokes will provide a constantly updating countdown so that you can place your bet in time for the start of the race.
Sports Betting at Ladbrokes.com.au
Every major sport in the world is covered by Ladbrokes. Betters can select any upcoming game in Australian Rules, Baseball, Basketball, Formula One, Golf, Handball, Volleyball, Hockey, and Soccer.
The most detailed sports market on Ladbrokes is the soccer market. They provide betting information for every major league in the world. For example, clicking the Soccer subsection on the Ladbrokes site gives you access to more than 20 different leagues. Users can bet on the “featured games” of the day, choose the league relevant to their game or bet on the overall winner of a competition.
Ladbrokes offers customers many methods to contact the company. Bets can be placed online or through a dedicated phone number. There is also a customer service number that can be called for any betting or technical issues. Ladbrokes offers an international number for placing bets and customer service. This is ideal for Australian customers who may be vacationing abroad.
The company can also be reached through email with relevant questions. It normally takes longer for an issue to be resolved through email, but their customer service does respond within 1 or 2 business days.
Payment & Withdrawal Methods
Customers can make a deposit through their Visa or MasterCard credit and debit cards, online bank transfers, BPAY, and Neteller. Withdrawals can also be made using these methods, with Ladbrokes advertising instant withdrawals for customers who use Neteller.
Updated October 2016.